Preamble
The following privacy policy is intended to explain to you which types of your personal data (hereinafter also referred to as “data”) we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).
Cordula Böck
Hauptstr. 56 a
86825 Bad Wörishofen
E-mail address: Cordula.A.Boeck@outlook.de
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication and process data.
Categories of data subjects
Communication partners.
Users.
Purposes of processing
Provision of contractual services and fulfillment of contractual obligations.
Contact requests and communication.
Security measures.
Direct marketing.
Reach measurement.
Conversion measurement.
Affiliate tracking.
Managing and responding to inquiries.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online services and user-friendliness.
Information technology infrastructure.
Relevant legal bases
Relevant legal bases according to the GDPR: The following is an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Furthermore, should more specific legal bases apply in individual cases, we will inform you of these in the data protection declaration.
Consent (Art. 6 (1) (a) GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of a contract and prior requests (Art. 6 (1) 1 (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legitimate interests (Art. 6 (1) (1) (f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations for data protection in Germany apply. These include, in particular, the law for protection against misuse of personal data in data processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states may apply.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as the access, input, disclosure, safeguarding of availability and its separation. Furthermore, we have set up procedures to ensure that data subjects’ rights are exercised, that data is deleted and that we respond to data being compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes, in accordance with the principle of data protection, through technology design and data protection-friendly default settings.
TLS/SSL encryption (https): We use TLS/SSL encryption to protect user data transmitted through our online services. Secure Sockets Layer (SSL) is the standard technology for securing Internet connections by encrypting the data transmitted between a website or app and a browser (or between two servers). Transport Layer Security (TLS) is an updated and more secure version of SSL. Hyper Text Transfer Protocol Secure (HTTPS) appears in the URL when a website is secured by an SSL/TLS certificate.
Transfer of personal data
As part of our processing of personal data, it may be necessary to transfer or disclose the data to other departments, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers contracted to perform IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
International data transfers
Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data transfers will only take place if the level of data protection is otherwise ensured, in particular by standard contractual clauses (Art. 46 (2) (c) GDPR), express consent or in the case of contractual or legally required transfer (Art. 49 (1) GDPR). We will also provide you with the basis for third-country transfers for the individual providers from the third country, with the adequacy decisions taking precedence as the basis. Information on third-country transfers and the relevant adequacy decisions can be found on the European Commission’s information pages: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de.
EU-US Trans-Atlantic Data Privacy Framework: Under the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection for certain companies from the USA as secure under the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. We will inform you in the context of the data protection notice which of our service providers are certified under the Data Privacy Framework.
Deletion of data
The data we process is deleted in accordance with the legal requirements as soon as the permissions granted for processing are revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or if it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or that must be stored to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Our data protection notices may also contain further information on the retention and deletion of data that takes precedence over the respective processing operations.
Rights of the data subjects
Rights of the data subjects under the GDPR: As data subjects, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:
Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw consent at any time.
Right of access: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data, as well as further information and a copy of the data in accordance with legal requirements.
Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: You have the right, in accordance with the law, to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the law.
Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to demand its transmission to another controller in accordance with the legal requirements.
Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.
Use of cookies
Cookies are small text files or other storage notes that store information on end devices and read information from end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used in an online offer. Furthermore, cookies can be used for different purposes, e.g. for the functionality, security and convenience of online offers and for creating visitor flow analyses.
Notes on consent: We use cookies in accordance with legal requirements. Therefore, we obtain prior consent from users, except where this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e. our online service) that they have expressly requested. The strictly necessary cookies usually include cookies with features that serve to display and run the online service, load balancing, security, storing user preferences and choices, or similar purposes related to providing the main and secondary features of the online service requested by users. The revocable consent is clearly communicated to the users and contains information on the respective cookie use.
Notes on the legal basis under data protection law: The legal basis under data protection law for our processing of users’ personal data using cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing your data is the consent given. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online services and improving their usability) or, if this is done in the course of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing procedures.
Storage duration: With regard to the storage duration, the following types of cookies are distinguished:
Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the end device has been closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the data collected from users with the help of cookies can be used to measure reach. Unless we provide users with explicit information about the type and duration of storage of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (so-called “opt-out”): Users can revoke the consent they have given at any time and object to the processing in accordance with the legal requirements. To do this, users can, among other things, restrict the use of cookies in their browser settings (although this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Further information on processing, procedures and services:
Processing of cookie data on the basis of consent: We use a cookie consent management procedure in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure, can be obtained and managed and revoked by users. The declaration of consent is stored so that the request for consent does not have to be repeated and so that consent can be proven in accordance with the legal obligation. The information can be stored on the server and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following applies: The duration of the storage of the consent can be up to two years. In this process, a pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) DSGVO).
Provision of online services and web hosting
We process user data in order to provide our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.
Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online services and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Security measures.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing, procedures and services:
Provision of online services on rented storage space: To provide our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also known as a “web host”); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Collection of access data and log files: Access to our online services is logged in the form of so-called “server log files”. The server log files may include the address and name of the accessed websites and files, the date and time of access, the amount of data transferred, a notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.
ALL-INKL: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: ALL-INKL.COM – Neue Medien Münnich, Owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website: https://all-inkl.com/; privacy policy: https://all-inkl.com/datenschutzinformationen/. Data processing agreement: Provided by the service provider.
Registration, login and user account
Users can create a user account. During registration, users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual obligation fulfillment. The processed data includes, in particular, the login information (username, password and an e-mail address).
When you use our registration and login functions and use your user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
Users can be informed by email about processes that are relevant to their user account, such as technical changes.
Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. text input, photographs, videos); metadata (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; managing and responding to inquiries. Provision of our online services and user-friendliness.
Legal basis: Performance of a contract and prior requests (Art. 6 (1) (b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing, procedures and services:
Registration with pseudonyms: Users may use pseudonyms instead of real names as user names; Legal basis: performance of a contract and prior requests (Art. 6 para. 1 sentence 1 lit. b) GDPR).
Deletion of data after termination: If users have terminated their user account, their data relating to the user account will be deleted, subject to legal permission, obligation or consent of the users; legal basis: fulfillment of the contract and pre-contractual requests (Art. 6 (1) (1) (b) GDPR).
There is no obligation to store data: It is the responsibility of users to back up their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract; Legal basis: Performance of the contract and prior requests (Art. 6 sec. 1 p. 1 lit. b) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers’ data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and for communication between authors and readers or for security reasons. In all other respects, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.
Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. text input, photographs, videos); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability. Security Measures.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing, procedures and services:
Gravatar profile pictures: We use the Gravatar service within our online offering and in particular in the blog. Gravatar is a service where users can register and store profile pictures and their e-mail addresses. If users leave posts or comments on other websites (especially blogs) with the respective email address, their profile pictures may be displayed next to the posts or comments. To do this, the email address provided by the users is encrypted and sent to Gravatar to check whether a profile has been saved for it. This is the only purpose of the transmission of the e-mail address. It will not be used for other purposes, but will be deleted afterwards. The use of Gravatar is based on our legitimate interests, as we use Gravatar to offer contributors and commentators the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar learns the IP address of the user, as this is necessary for communication between a browser and an online service.
If users do not want an image associated with their email address to appear in the comments, they should use an email address that is not associated with Gravatar to comment. We would also like to point out that it is also possible to use an anonymous or no e-mail address if users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our comment system;
Service provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Legitimate interests (Art. 6 sec. 1 sentence 1 lit. f) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for third-country transmission: EU-US Data Privacy Framework (DPF).
UpdraftPlus: Backup software and backup storage; Service provider: Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Legal basis: Legitimate Interests (Art. 6 (1) (f) GDPR); Website: https://updraftplus.com/. Privacy Policy: https://updraftplus.com/data-protection-and-privacy-centre/.
Audio content
We use hosting and analysis services from service providers to offer our audio content for listening or downloading and to obtain statistical information about the retrieval of the audio content.
Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). Provision of our online services and user-friendliness.
Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing, procedures and services:
Soundcloud: Soundcloud – music hosting; service provider: SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany; legal basis: legitimate interests (Art. 6 (1) (1) (f) GDPR); website: https://soundcloud.com. Privacy Policy: https://soundcloud.com/pages/privacy.
Newsletter and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described in the context of registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or to provide further information if this is necessary for the purposes of the newsletter.
Double opt-in procedure: Registration for our newsletter is done in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with third-party e-mail addresses. Newsletter subscriptions are logged in order to be able to verify that the registration process meets legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise, changes to your data stored by the delivery service provider are logged.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that at the same time the former existence of a consent is confirmed. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list for this purpose alone (so-called “block list”).
The registration process is logged on the basis of our legitimate interests for the purpose of providing evidence of the proper course of the process. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
Contents:
Information about us, our services, promotions and offers.
Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); meta, communication and process data (e.g. IP addresses, time stamps, identification numbers, consent status); usage data (e.g. websites visited, interest in content, access times).
Data subjects: communication partners.
Purposes of processing: direct marketing (e.g. by email or post).
Legal basis: consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Right to object (opt-out): You can cancel our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably email.
Further information on processing, procedures and services:
GetResponse: E-mail delivery and automation services; Service provider: GetResponse Sp. z o.o., Arkonska 6, A3, Gdansk (80-387), Poland; Legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); website: https://www.getresponse.de/; privacy policy: https://www.getresponse.de/email-marketing/legal/datenschutz.html. Basis for third-country transfer: standard contractual clauses (https://www.getresponse.com/de/legal/standard-contractual-clauses).
Web analysis, monitoring and optimization
The web analysis (also referred to as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, recognize at what time our online offer or its functions or contents are most frequently used or invite reuse. Likewise, we can understand which areas require optimization.
In addition to web analytics, we may also use testing procedures to test and optimize different versions of our online offer or its components.
Unless otherwise stated below, profiles, i.e. data combined into a usage process, can be created and information can be stored in a browser or in a terminal device and read out of it for these purposes. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser and computer system used and information on usage times. Location data may also be processed if users have consented to the collection of their location data by us or by the providers of the services we use.
Users’ IP addresses are also stored. However, we use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.
Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
Affected persons: Users (e.g. website visitors, users of online services).
Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles). Provision of our online services and usability.
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing, procedures and services:
Google Analytics 4: We use Google Analytics to measure and analyze the use of our online services on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a terminal device in order to recognize which content users have accessed within one or more usage processes, which search terms they have used, which they have accessed again or with our online offer have interacted. Likewise, the time of use and its duration are stored, as well as the sources of users who refer to our online offer and technical aspects of their devices and browsers. In doing so, pseudonymous profiles of users are created with information from the use of different devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide broad geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this geolocation data derivation before it is immediately deleted. They are not logged, are not accessible and are not used for any further purposes. When Google Analytics collects measurement data, all IP queries are carried out on EU-based servers before the traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Basis for third-country transmission: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the Display of Advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).
Matomo: Matomo is a software used for the purposes of web analysis and reach measurement. As part of the use of Matomo, cookies are generated and stored on the user’s end device. The user data collected as part of the use of Matomo is processed only by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Deletion of data: The cookies have a maximum storage period of 13 months.
Affiliate programs and affiliate links
We incorporate so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) into our online offering (collectively referred to as “affiliate links”) to the offers and services of third-party providers. If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third-party providers (collectively, “commission”).
In order to be able to track whether users have taken advantage of the offers of an affiliate link we have used, it is necessary for the respective third-party providers to know that users have followed an affiliate link used within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g. purchases) serves the sole purpose of calculating the commission and is canceled as soon as it is no longer required for this purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented by certain values that are part of the link or can be stored elsewhere, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier for the operator of the website on which the affiliate link was located, an online identifier for the respective offer, the type of link used, the type of offer and an online identifier for the user.
Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.
Processed data types: Contract data (e.g. subject matter of the contract, duration, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
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